Fanion
client
Fanion
TYPE
Games
SCOPE
UI/UX Design, Development
TECHS
Swift, Kotlin, NestJS
year
2021-22
About
Fanion is a mobile application designed to provide a unique and engaging fantasy football experience for fans worldwide. It allows users to create new teams each week featuring international players from various leagues, fostering competition and global engagement.
Problem
Fanion is a mobile application designed to provide a unique and engaging fantasy football experience for fans worldwide. It allows users to create new teams each week featuring international players from various leagues, fostering competition and global engagement.
Solution
1. Developed a revolutionary fantasy football concept: Fanion breaks away from traditional league-restricted formats, catering to fans who support players across international leagues.
2. Prioritized user engagement: The app boasts impressive KPIs, with users averaging over 2 hours of weekly engagement.
3. Integrated dynamic team building: Players construct new teams each week, allowing for strategic planning and adaptation.
4. Incorporated real-life performance scoring: Points are awarded based on players' actual on-field performance, mirroring real-world football excitement.
5. Enabled social competition: Users can challenge friends and compare scores through private league chat functionalities.
6. Delivered a visually appealing and user-friendly interface: The app prioritizes a dynamic and enjoyable user experience.
Creative Process
1. Research: Conducted market research to identify limitations in existing fantasy football apps and user preferences for a globalized experience.
2. Sketching: Developed initial concepts and user flows through low-fidelity wireframes and sketches.
3. Digital Design: Translated initial ideas into high-fidelity mockups, outlining the app's functionalities and user interface.
4. Refinement: Conducted user testing sessions to gather feedback and refine the app's design and functionalities for optimal usability.
5. Finalization: Implemented user feedback, polished the design, and ensured a seamless user experience.
Results
The impressive user engagement metrics (2+ hours per week) demonstrate the app's ability to capture and retain user interest.
Conclusion
Fanion offers a novel and dynamic approach to fantasy football, catering to a global audience and fostering a high level of user engagement.
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